Planning of a Website Layout. The profitability of a business can be attributed to many items. One of the factors is the company’s website design. Both customers and suppliers depend upon the design of the business website. The company website should be designed in such a way that. The design of the website should aim to give a business a unique identity which is simple to locate. The customers should be able to access the company’s website with ease. Also navigation on the website should be simple making customers take the least time possible to find information there are searching. The website layout should also be highly interactive. On top of providing business contacts and having a section for customers to leave their comments, suggestions or complaints. Nowadays website layouts are integrating chatting online with customers, Customers will get replies on same time period they send them. Customers are able to get feedback on their queries promptly. On top of using words to explain about the company on the website. Nowadays the website layout includes visual media to describe the company’s products and services.
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The website design should be flexible. This will facilitate the integrations with other business applications. For example inventory control software. The customers can be able to know whether there is stock of a product without physically visiting the company outlet. The website also serves to inform suppliers on the supply intervals.
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A great website design should have search engine optimization tools (SEO) built into it. SEO assist in the search of the business on the various search engines. It involves the website appearing on the first page of the search engine and also improves on the ranking on the page. The website speed is also another consideration. Fast website is an incentive for customers to open the business website. Lack of the website to have full display when the internet connection is unstable is another problem faced by customers. Website layout should minimize the cases of semi display when the internet connection is unstable. A good website design should have integrated the most recent encryption tools. The online transactions will require clients to give confidential details about them. The role of the e-commerce business is keep clients details private. The plan of a website is specified for the various clients demands. At the back of the website there are tools inbuilt to study the customers’ information. By studying the customers’ information on the website businesses can meet customers’ need more precisely and create customer loyalty. The advancement in technology has led to growth of e-commerce businesses. Businesses are designing great websites to facilitate e-commerce. To deliver value to online customers companies are developing great websites.