Five Key SEO Metrics You Need to Measure

If you cannot measure the progress and success of your SEO, then you cannot improve your online marketing campaign. Though every business is unique in its own way, there are certain SEO metrics that matter to everyone. Measuring them will give you a clear picture of what is working and what is not. Here are five key metrics you need to measure.

Search Traffic

The main reason why people do SEO is to get traffic that can lead to more conversions. It is thus important you keep track of your traffic and increase it as much as you can. You can use Google Analytics tool to get a graphical representation of how your search traffic has been performing for the past few months. You can also use the tool to break down the traffic generated by specific search engines, such as Yahoo, Google and Bing.


Search engine rankings largely depend on interaction patterns and on-page SEO factors. Backlinks is one of the major on-page factors that influence SEO rankings nowadays. This means that a bigger part of your SEO plan should focus on acquiring backlinks. You can then measure the performance of your link-building strategies by monitoring the quality and quantity of the new backlinks you acquire. For effective measurement, use backlink trackers. You can also have a peek at these guys for useful tips on how to optimize your SEO using backlinks.

Keyword Ranking

Keyword ranking is one of the major areas businesses look into whenever they want to measure the performance of their SEO marketing strategies. However, having the right keywords and ranking number one in Google does not necessarily mean higher conversions and more sales. All the keywords must lead to high-quality content that provides useful information to the visitors. It is only this way that you can inspire more people to convert and buy your products or services.

Load Speed

Load speed refers to the amount of time it takes a web page to load fully. Knowing your load speed is important since it determines the amount of time visitors will take on your site. Someone who waits for a page to load for more than three seconds will most likely move on to another website. Page load speed is also a key determinant used by Google to rank pages.

If you identify pages that load slowly, you can make some changes to optimize speed. You can reduce the size of images on the site, optimize CSS delivery or use a different web hosting provider.

Returning Visitors

Knowing the number of returning visitors will help you determine whether you are making good first impressions. High rates of visitor returns show how engaging your content is and how user-friendly the website is. If you are producing mediocre content, your visitors will not return no matter how hard you try to optimize other SEO areas. You will not be able to add them to your email list too.

You won’t succeed in your SEO campaign if you cannot measure key performance indicators (KPIs). It is through measuring these KPIs that you can know what is working and what you need to improve.