Top 6 Online Plastic Surgery Marketing Ideas To get new clients, plastic surgeons should market themselves on the internet. Online plastic surgery marketing covers strategies like SEO, content marketing, and social media. While you already could be using a few of these methods, it’s imperative to develop a broad online marketing plan to have a thriving practice. Here are 6 online marketing techniques for cosmetic surgeons that can help you grow your market share and attract more new clients through online searches. Use SEO An website is worthless unless it’s backed by solid SEO. An effective online SEO marketing plan involves efforts revolving around your site. Modern SEO for plastic surgeons comprises methods like writing sites, content articles, Meta tags, directory submission, keyword research, link building, and so on. These techniques will drive targeted local prospects to your website.
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Cosmetic surgeons that have websites have a better online reputation and are easily found. When a potential client enters your website, he/she should see a quality website with great content that’ll persuade them to come to your practice in person. For your plastic surgery website design, be sure to use a professional web design firm, especially one that has extensive knowledge in building medical websites. Use social media Social media offers one of the easiest and most economical methods to market your practice. It’s very important to get started with a site that contains a list of your services, testimonials, and a selection of ‘before and after’ pictures that demonstrate your surgery expertise. Also make use of other social media channels. Guest blog on renowned plastic surgery sites. Create accounts on Google+, Facebook, Twitter and Pinterest, and link all these accounts to your site so people can easily find you. Do anything possible to reach prospective clients. This will enhance your presence online, which could make your practice thrive. Try referrals Referrals by satisfied clients is one of the proven and most-effective ways to gain new clients. To ensure your clients leave your practice satisfied, treat them pleasantly and provide them with care and comfort as much as possible. Quickly respond to their concerns before and after surgery. Promote through videos online Videos are an extremely popular marketing avenue as many people nowadays prefer them over plain text. Videos have a stronger influence on the minds of potential clients than plain text, which may be less convincing. This increases your chances of turning prospective leads into clients. Practice email marketing Email marketing offers the cheapest, fastest and easiest way to reach your existing clients. When sending emails, make sure that they’re fun, eye-catching and, of course, informative. You can list a few offers with a deadline to get your clients to respond immediately.