Must Haves for Small Business Websites Increasingly, small local businesses are seeing great advantages of establishing a web presence. The reason for this is that it is online that their customers will be found. Too often, however, business owners have websites developed without analyzing what they are trying to accomplish. Often, most small business sites get views from both the current and potential customers. Regardless of who your audience is, your site should follow the follow steps. Easy to Navigate When a customer lands on your website, the ease in which they can navigate around your site is essential for their user experience. You might be having the most incredible site with amazing products, but if the customer cannot find what they are searching for with ease then it is not performing its function. It is important that you make sure that you include a visible search box and one that works. It is important to ensure that the links are accurate and clear. Use links that are large and quickly visible over little ones that need magnifying glasses to locate it.
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Quality Attractive Content In today’s technologically advanced world, the only difference that exists between your site, the competitor’s site and just any other guy’s site the quality of your content. Producing content that adds value to the reader is critical to boosting your small business website. Ensure that you highlight your best content as much as you can and remember that by doing this you are bringing attention to the best parts of your brand.
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Create a Blog There is no other way that can beat a blog in creating more attention to your small business site. A blog will be your organization voice that adds to your business’s personality. Clients want to know that there is a real person associated with your site with whom they can interact with and share information, talk to, and start conversations as well as share links. The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. You can write anything in your blog right from your announcements, what you have been doing, and even the latest industry news. Include Testimonials and Reviews Obtaining reviews is often overlooked as not being important, but this is not the truth. So get testimonials as often as you can and be sure to use them. Contact Availing the full range of contacts is an integral part in adding the credibility of the small business web yet it is often overlooked. Clearly display your physical address, phone number and email address and outline all your social media platforms. Providing many points of contact increase your SEO as Google Web crawlers can pinpoint your location and improve your rankings for local listings.