Getting Leads in the Old Platform Compared with How Leads are Acquired and Used Now
Forward thinking companies have gone over the bickering between “sales” and “marketing.” This idea where “marketing” asserts that “sales”is not following up the leads that they are bringing in and is therefore wasting their efforts, while “sales” who tries to follow the strategy that has been put up by “marketing” will claim that “marketing” is providing too many leads that just do not hold a real buyer, since “marketing” is placing a very wide area of coverage. This bickering results in the slow growth of the company. And the worst thing that can happen is the effects that it bring which is a situation which is unresolved where real leads will sometimes get lost.
It is quite crucial to the growth of the company that the breach between sales leads and marketing leads be bridged. Bridging this gap can be difficult for the old platform where the company is supreme because of the scarcity of products and services available to consumers but with today’s paradigm shift, the customer is already the master, because of the numerous choices available to him to answer his particular needs. What is actually happening in the old platform is that the marketing personnel is constantly seeking new sources of leads, and crafting messages to strike peoples’ interest in the company’s particular product and services from as many places as possible while sales, who are trained to advertise the great features that the company’s products bring, looks for ways to enforce what the marketing department has initiated. You can see clearly that the two departments have two different strategies, the marketing is more of an experimental frame of mind, whiles the sales department constantly hunts for more features so that they can close the sale. Those two functions cannot however be coordinated.
Today the marketing team use a platform that appeals to potential customers where they create an indirect benefit so that they can draw only those who are potential buyers of your company’s particular product or service, and this is how they acquire leads that come from various sources or activities. The lead management team then gets these marketing leads, characterizes them, and subjects them to multiple sales stages so that they can arrive at a point where the potential customer becomes a real customer. Here it is where you can see sales and marketing working together as one. It is required for companies to have a leading edge customer relations management solution for sales and marketing to work in total unity.
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